1Featured01 / 07
X Shop
Premium users opted out of ads. Shopify native commerce turns them into buyers β catalogs, intent, one-click checkout.
The Premium Blind Spot@hovinthenorth Β· Aug 5, 2026
7 Things I Would Prioritize Right Now If I Was Head of Product at π
Nikita stepped back. Hereβs what Iβd ship next β seven product bets, starting with commerce that actually fits Premium.
Give direction to great talent. Talk to the people. Front-facing vision β not a spam fight.
- OnlyBuilds.ai Β· Founder
- Growth Chef Β· Marketing group
- OptimCommerce Β· Shopify apps
- $SPCX Β· Pre-IPO investor
- 1Featured
202 / 07
X Spaces
Reinvest. Fix the basics β connection is the product.
- Hosts passing the mic
- Higher speaker count
- Whoβs speaking / who you can hear
- No crash after a few seconds offline
303 / 07
Live inside Spaces
Stop standalone streaming. Every live stream embeds in Spaces.
404 / 07
Lead in public
Head of Product talks to users regularly and sets vision out loud.
505 / 07
X Music
Original musicians. Live sets, DJs, and ambient audio in Spaces.
606 / 07
Grok Builds Apps
Just rolled out. Next: a native marketplace of web apps β user accounts + X Money.
- Marketplace, not one-off links
- Tied to X accounts
- Paid with X Money
707 / 07
X TV
Long-form on Roku and Apple TV. Creator revenue attached.
Context
